Writing about the work
Search, lead generation and what happens when you push AI further than is sensible.
Google now answers most questions on the results page, so clicks are a worse and worse measure of whether your marketing is working. Here is what to build instead, and what to measure.
A Strategic Guide for Home Service Professionals Why HVAC Dealers Should Double Down on Advertising During a Recession When the economy dips,
Slack threads, shared docs and Zoom have made the work faster. They have also quietly removed the part where a group of people becomes a team. Here is what still has to happen in real time.
SEO in the Age of AI How Digital Strategists Can Keep Brands Visible Search has always evolved, but the shift we’re experiencing
The Workplace Cancer How One Toxic Employee Can Destroy a Team Every workplace has its challenges: deadlines, budget cuts, and high expectations.
And How It Can Instantly Improve Your Life, Career, and Creativity Artificial Intelligence is no longer science fiction, it’s already part of
Back in 1988, or maybe it was ’89, the sentiment was clear. Do not listen to that music. Heavy metal was dangerous,
As a digital strategist, I’ve seen a common trend among local businesses: many want big results with minimal investment. Some business owners
As a website developer who’s built sites for both my projects and various companies, I’ve learned that creating a great website isn’t
When Norah, Nash and I started creating adult coloring books, I quickly realized that having great products wasn’t enough, I needed to