
StrategistPainterAuthor.
Who’s he?
Hi, I’m Mike. A father of two, a digital nerd, a passionate writer, and a wanna be painter.
check out this nerd →
I’ll get that phone ringing.
paintings
only the painter could love
Faces that look like they have had a week. It started in college as a way to get out of my own head and it never wore off. Music on, a few hours gone before I notice.
let’s see this shi… →
Side Projects
Side projects are how I stay current. AI, SEO, whatever is moving that month, I would rather learn it on my own projects than on a client’s.
One of them you are not allowed to judge me for. If you go and read about it anyway, we have an unwritten pact that neither of us brings it up again. The second helps divorced dads be the best father and co-parent they can be. The third tells you whether the thing in your hand is about to be destroyed by the dishwasher.



Writing about the work
Blog
What HVAC Companies Around Tampa Get Wrong Online
The work is good and the website is invisible. The seven things I keep finding on HVAC sites around Tampa, in the order they cost you money.

Why ChatGPT Doesn’t Mention Your Business
ChatGPT names four competitors and not you. Why that happens, the five things to check in order, and the three problems I found on my own site.

How Long Does SEO Take? A Straight Answer
Two to six weeks before anything moves, three to six months before organic rankings shift, twelve before the competitive terms. What happens in each window, and how to tell if you are being strung along.
Let’s Connect
I take on a small number of businesses at a time, on the side, because I would rather do a few of these properly than a lot of them badly. No audit funnel and no discovery call about a discovery call. Tell me what is broken and I will tell you whether I can fix it.
Start a project →