The Price of Success: Marketing Is Expensive, But Necessary
As a digital strategist, I’ve seen a common trend among local businesses: many want big results with minimal investment. Some business owners spend a few hundred dollars and expect to become a household name like Coca-Cola in a matter of months. The reality? Marketing is expensive, and it requires a strategic, long-term approach. The Rising […]
The Ultimate Guide to Building Your Website with WordPress
As a website developer who’s built sites for both my projects and various companies, I’ve learned that creating a great website isn’t just about having an online presence—it’s about crafting a digital experience that aligns with your brand and meets your business needs. Whether you’re a beginner or looking to revamp your existing site, here’s […]
Mastering Email Marketing with Mailchimp: Lessons from Promoting My Coloring Books
When Norah, Nash and I started creating adult coloring books, I quickly realized that having great products wasn’t enough—I needed to reach the right audience. That’s where email marketing came in. I chose Mailchimp for its automation features and user-friendly interface, and through trial and error, I learned how to create email campaigns that drive […]
Search Intent Over Search Volume: The Key to SEO Success
Our digital strategy department has started to notice that traditional keyword research no longer seem to be enough. We’ve seen firsthand how chasing high-volume keywords often brings traffic that doesn’t convert. Today, search engines are smarter, and ranking requires more than just hitting popular keywords. It’s about understanding search intent of the user and delivering […]
The Critical Role of Management: Why Great Managers Are the Backbone of Any Successful Business
In today’s fast-paced corporate environment, the role of a manager extends far beyond simply overseeing tasks or meeting deadlines. A truly effective manager serves as both a leader and a mentor, guiding their team through challenges while fostering an environment of growth, innovation, and loyalty. The difference between a thriving, motivated team and one […]
How I’ve Been Using AI to Supercharge My PPC Campaigns
As a digital strategist working with HVAC companies and a handful of other industries, I’ve done my fair share of manual audits, keyword research, and performance analysis. And while there’s a certain satisfaction in combing through data the old-fashioned way… i hope you’re reading my sarcasim. Let’s face it—PPC audits can be a beast. Tedious, […]
Mastering Form Fills and Automations: A Guide for Streamlined Campaign Success
As my kids and I work on our series of coloring books, I’ve discovered just how impactful tools like form fills and automations can be for running successful campaigns. Whether it’s connecting with potential customers, sharing updates about our creative journey, or driving sales, these strategies have helped us streamline our efforts and focus on […]